Local SEO for Small Businesses: A Practical Guide for 2022

More people visiting your site means the chances of selling your product also increases. Also, increased traffic spreads the word about your business organically. Chances are high that people are already looking for the product or service that you offer. Local SEO helps you connect with these relevant customers who are in the discovery phase. Make sure searchers can find all the information they’ll need about your business, such as exact location, hours, services, or products, etc. Naturally, optimizing a business for local SEO has a lot to do with location.
So we’re on the same page, a citation is earned when your business’ NAP details are added to an online directory. Sites like Houzz, Yelp, and AngiesList, as well as your local chamber of commerce, are good examples of online directories. Now that you have your keywords locked down, it’s time to secure citations and links back to your site. Google is the largest and most important search engine in the world—and it’s not even close.
Having an active Google My Business page makes you eligible for display in Google Maps, but consistent local listings act as a catalyst for higher placements. Bulk Keyword Generator Automatically generate localized keywords. You can read my take on Local SEO vs National SEO if you’re interested. You should also check out Google’s SEO guidelines on Google Search Central. At the minimum, you should read through the “Beginner SEO” section. You can probably skip the “Advanced SEO” section unless you really want to dedicate a lot of time to your search visibility.
Almost 80% of consumers today trust online reviews as much as family and friends. Reviews online can give your business a big credibility boost without you having to spend a penny. Google reviews also have a great impact on your search engine ranking and help with SEO and your reputation.
Entity creation and branding strategies for more brand visibility. We help you create brand signals to establish a digital foundation. Now that you know who needs local SEO, you can implement a strategy that works for your business.
Over 5000+ businesses have implemented our 3F Flywheel Formula for thier business. Antoine implemented a review strategy and now our rating jumped to 4.2 stars inside of 90 days. We are now consistenly selling over 600 cars and trucks a month. He has a step by step process that is easy to understand and follow. This is not counting all the extra walk in traffic generated from Antoine’s effort.
10-20% negative is okay and over 20% means your reviews need additional attention. Google uses consistently updated content to determine if a business is in a healthy and active state. Content marketing, such as blogs and social media posts, can accomplish this goal but is generally time-consuming and expensive to produce. Two, reviews serve to separate the good from the bad – helping consumers find the best local business for their needs. One, they provide a high volume of current information about the business.
I accept that SEOPress can store and use my email address in order to send me a newsletter. Reassure your customers by displaying essential information about your business. When implemented correctly, local SEO can generate droves of new leads and search-driven traffic simply by existing. Marketing Automation requires a strategic, thoughtful and targeted approach to attract the right customers and show up in the SERPs when it matters most.
If you sell pet supplies, keywords like “dog food,” and “pet store,” and “Desert Iguana” might apply. A keyword is a specific word or phrase that an internet user will type into a search engine. For example, when looking for ice cream parlors in Boise, ID, someone might type “top ice cream shop in my city” into Google. Make sure your name, address, and phone number (i.e., your “NAP”) are accurate and exactly the same across all of your online listings.
Marketing Library Explore our collection of resources to help build your business and boost your digital marketing. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts. How and where to find the best local link building opportunities. We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape. Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.